Let's see how to get started.
Index
Da smartphone o tablet:
To desktop:
Behind the scenes
Tutorial
The form of marketing most appreciated by the public are tutorials that teach customers something, enhancing the products sold.
If you sell food, teach your favorite recipes. If you're in the makeup business, reveal how to get the perfect smokey eye. All in all, step-by-step tutorials are a fun way to show potential customers how to use your product.
Questions and answers or interviews
A simple question and answer session or a more traditional interview will help you answer key customer questions.
Who are you? What is your brand inspired by? Why follow you and buy your products? Who are they and what are the values that distinguish your suppliers or collaborators? It sounds obvious, but customers find it easier to trust you and support your business once they get to know and like you.
Alternatively, ask followers themselves to interview you by sending you questions, then respond via video. This type of user generated content presents a great opportunity to build rapport with your followers.
vlogging
A vlog allows you to connect with your audience. As with "behind the scenes" videos, IGTV is also the ideal venue for vlogging, being able to host more informal content.
But vlogging goes beyond that, engaging fans in your success in a more personal way through the endless possibilities for storytelling. When you vlog, you invite your audience to not just watch your brand grow, but become an active part of it.
If you've taken a lot of footage to create videos, why let it go to waste?
Post quality content regularly
Optimize titles and descriptions
You have a maximum of 75 characters for IGTV titles. However, note that the title is truncated to around 50 characters when viewed on feeds of followed profiles or popular posts.
As for the link in the description, it's best if you start using it now. So you can direct more people to your website or other pages.
Create eye-catching thumbnails
Go straight to the point
Get to the point quickly; you have about 10 seconds before viewers decide whether to continue watching or not.
