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When to post on Instagram

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Joel Fulleda
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The daily use of the famous photographic social network Instagram highlights how this window on the world can reach an infinite number of people. The platform makes available to its subscribers not only the possibility to look out in a few seconds on what is happening in the world but to be able to convey it to their own contents without particular efforts.

Although the interactions and topics covered on Instagram are really many, it is possible to plan the publication of content based on the target audience and the times of greatest traffic. But when to post on Instagram? In the next few lines we will try to answer this question, but we recommend that you also take a look at the article how to put empty space on Instagram to have more completeness on what to write on Instagram as a biography.



Let's go deeper and try to figure out when the perfect time is post on Instagram, assuming that in some cases it also depends on the topics covered and the relevant public.

How to know the best times to publish posts, stories and other content on Instagram

The first step to take to understand the ideal moment for publishing your content on Instagram is to know the best times and days to make your posts visible to the public. So that you can outline the steps to follow in the simplest way possible, in the next few lines we will examine each stage to reach the goal. We will analyze specifically: time zone, give, better times-days, dedicated applications and programming software. Let's start with the first point.

The importance of the time zone

The internationality of Instagram gives you enormous visibility but it is important to consider that the ideal publication time in Spain is not always functional on the other side of the world. The most important brands publish messages and posts at different times depending on the target audience and above all on their availability.



If your followers are resident in the USA or Canada it is appropriate to evaluate the EST time zone, as it includes a greater number of people available and active on Social. If your target audience is closer to the UK it is smart to post by time zone GMT. For this reason it is essential to analyze the data of your followers in order to understand the times and days of publication.

Personal profile data analysis

Among the most appreciated features of Instagram is the tool for analyzing the data of your followers. If you search the web for the best times to post on Instagram you will find an infinite number of articles that recommend completely different time slots. While this may sound strange, it mainly depends on the fact that each profile has its own story. Your followers and related posts need aobjective analysis based on your content and not on third parties. Today, in fact, we will see how to analyze and make the most of your data.

There are four key points that you must always keep in mind: location, age, sex e period of greatest activity of followers. As previously mentioned, Instagram already has a built-in tool that allows you to observe such data. Once you open the official Instagram App, just click on the section "statistics"Or for the most updated versions on"Insight“; you will find it in your profile, precisely where you have the bio.


Most likely you cannot see this section because you have set up a personal profile. So that you can unlock the statistical data analysis function you need to switch to the corporate account. Switching from a personal profile to a company one is free and allows you to have a lot more information.


To make the change click on the button at the top right with the three horizontal lines present, at the top right, in the home of your profile. He then enters the Settings and scroll down the page until you find the item Account. From here just click on "Switch to a professional account“, Instagram will ask you to accept and in a few seconds the much desired Insight category will appear.

Best time to post on Instagram

Now that you have the Insight tool available, you need to give the App time to store periodic data. We recommend that you wait at least seven days to accumulate enough data that you can actually work on. You must know that Instagram analyzes the activities of your followers over a period of seven days or the past thirty.

Thanks to this tool you will be able to understand the times when your content has been most successful and when the user was particularly active on your Instagram profile. The graphs are very simple to decipher, but in order not to make mistakes just know that on the left side of the screen they are indicated the best times to post on Instagram, while on the right they are visible the number of active followers for a specific day of the week.


Usually the best days to post are Monday, Wednesday e Thursday. Recommended times are from 11:00 to 13:00 (meal times). Even the evening hours, by 19: 00 21 to: 00, are the hours that Instagrammers prefer, as they have finished work. Even the Saturday at 17: 00 it's a good time to post. Instead, to be abolished on Sundays.

Detaching ourselves for a moment from your community, it is interesting to examine the data provided by third-party applications such as SproutSocial. This application highlights the best days and times for a specific address category, add them to the examination of your personal profile to try to know when to post on Instagram almost never making mistakes.


SproutSocial analyzed that the best times and days per category are:

  • Tech: Wednesday at 6 in the morning and from 9 to 10 in the morning; on Friday from 7 to 10 in the morning.
  • Media: Friday at 9 in the morning.
  • Finanza: Friday at 11 in the morning.
  • Consumption products: Wednesday at 15pm.
  • Instruction: Friday at 10 in the morning.
  • No profit: Tuesdays from 13pm to 15pm and Wednesdays at 14pm.

The data, although objectively interesting, must be integrated and not taken individually. Your community, with its characteristics, is much more reliable than a generalist empirical data.

I Tool in analysis

If you are not satisfied with the features of Instagram data analysis it is advisable to use dedicated applications that can offer you more information. We will examine the aforementioned SproutSocial but on the Play Store and Apple Store you will find several with the same features.

Dedicated applications, such as SproutSocial, have the intent to guarantee you the perfect management of social networks. This application, like many others used for this task, analyze essential metrics not only from Instagram but also from many other platforms; the most famous: Facebook, Twitter, Pinterest and LinkedIn.

Inside there are functionalities that analyze and offer an already outlined account of the best time slot to post your content. The result in this case will not be generic but inherent to the activities of your followers and your time zone. Furthermore, it will be possible, with a dedicated App, schedule the publication of your posts, making the process automatic and avoiding the alarm. Among the best we recommend: SocialPilot and Onlypult.

As you may have guessed, being able to take advantage of such a system will allow you to grow faster on Instagram. Over the years, analytical studies have confirmed that periodic publication at the best times allows for significantly faster growth than casual publications or at off-peak times on the platform.

Another interesting and useful tool is social media Listening tool. This takes into consideration three types of analysis: Audience, competitors e identification of trends. These elements will allow you to manage the publication on Instagram at 360 ° and to convey new followers in an intelligent and fast way to your content. For more information, also take a look at how to see Instagram stats with analytics tools.

Software for automatic sharing

Dedicated apps can give you a great hand in understanding the age range, location e sex of your followers, but there are also software for perfect programming. Although an App like the one previously examined may have an integrated scheduled publishing tool, it is advisable to use software Professional for automatic sharing on your social networks, including Instagram.

These will allow you to save time and better curate the content of your posts, thus increasing not only the followers but also the quality of the content itself. In this regard, I invite you to read our guide on the best programs to automatically publish on social networks.

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