The sale of wearables has had incredible growth in 2020

The sale of wearables has had incredible growth in 2020

Among the various products that have had a surge in market shares compared to the past, there is certainly that of w, products that in 2020 registered a sales increase of 28.4%. The news was reported by “International Data Corporation” which reported that about 444,7 million wearable units.


The driving factor is obviously due to the pandemic, which, especially in the holiday quarter, when the best offers in the sector were offered, reallocated disposable income, in favor of technology to be used for leisure activities.


The largest share is covered by Smartwatch (24.1% of sector sales), and in particular from Apple Watch from Apple. These have had a favorable consensus from users, especially since since last October, more Apple Watch can be associated with a single iPhone.

Not just smartwatches ...

The side of the coin is related to Wristbands which, lacking particularly amazing technologies, have had a decrease in terms of sales. Considered perhaps less useful than Smartwatches, i fitness bracelets they fell by 17.8%, accounting for only 11.5% of sales for the entire sector.

- Hearables (true wireless earphones), are instead the most purchased product, (62.2% of the market). With new technologies, which make listening to music during sports more comfortable, also for immediate access to virtual assistants, (such as Siri and Alexa) and with the quality achieved with the latest products, they have led buyers to want them. at least a couple. They are in fact very useful for those who work in smart working or travel for business.



Market shares Q4 2020

Despite the problems related to the shortage of semiconductors, always caused by the pandemic, these products have managed not to have problems with availability in the various stores. With the first stats of 2021, it seems this wave is always on the rise. We will therefore see a prolific year for these devices. In fact, new Smartwatches and earphones are on the way, from brands that had not yet entered the sector. Did someone say OnePlus Watch?



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