Better Normal For All: Samsung and its innovations at CES 2021

    Better Normal For All: Samsung and its innovations at CES 2021

    Samsung presented today at the CES 2021 (Consumer Electronics Show, ed) his ideas for the future of technology. In the company's narrative, the future will be characterized by flexible, connected and intelligent technologies that revolve around the concept of Artificial Intelligence. This is evident both in the products presented and in the words of the President and Head of Samsung Research, Sebastian Seung.


    Samsung innovation is developed to offer increasingly customized and intuitive experiences that express everyone's personality. This is why we are working with the utmost commitment to the introduction of latest generation technologies, using Artificial Intelligence as an enabling element for a better future.


    Therefore, we have at the basis of the experience of Samsung products AI and personalization. But not only that, according to the company, never as in this period have consumer electronics products become an essential part of the life of all of us: televisions have become essential for both entertainment and fitness, while for Chromebooks , are essential both for young people and for adults who use them for learning and for work. Smartphones have kept us in touch and refrigerators support us with shopping. But what were the Samsung products presented at CES 2021?


    Samsung Bespoke 4 Flex Bridge is the latest version of the refrigerators Bespoke, and is characterized by some modular panels and selection of those and materials that will allow us to choose the aesthetics of the refrigerator.

    The 4 Porte model will be available in our beautiful country from mid-year and includes a dispenser for filtered water with an integrated carafe. In addition, Samsung's new refrigerator is equipped with a Dual Ice-Maker which will allow you to create both the typical ice cubes and i new Ice Bites, which are slightly smaller.


    After this fantastic refrigerator, Samsung presented the 110-inch MicroLED TV which features self-illuminating inorganic LEDs with an Infinity Screen design so thin that it appears frameless. All of this creates an immersive visual experience, especially thanks to an image quality that manages to surprise anyone.

    This new TV also allows the use of 4Vue function (or Quad View, ed) which gives you the opportunity to see more content at the same time (imagine watching multiple football matches). All of this will be launched globally this spring. Lifestyle TV is all that allows you to have the Samsung cutting edge which includes: The Serif, The Frame, The Sero, The Terrace (a QLED 4K outdoor TV) and The Premiere (a cinema quality 4K laser projector).

    Samsung has launched, in addition to all these products, a service called SmartThings Cooking which should make the dining experience smoother. This includes a Meal Planner that uses Artificial Intelligence of the Whisk platform and that will suggest you which dishes to cook for the whole week, helping you with the shopping for the necessary ingredients and automatically connecting to various online stores to shop from the Family Hub refrigerator or smartphone. The various recipes can be sent with the various kitchen appliances, as well as minimize the various errors in the stove.


    Samsung Health Smart Trainer will transform your home into a personal gym by tracking and analyzing your posture during training sessions, such as a real personal trainer. In addition, the system gives various indications on physical fitness and counts the various repetitions, as well as making an estimate of calories burned. Through theBixby voice assistant, the Samsung Health Smart Trainer it will improve your workouts at home.



    AI is making a strong contribution to even the most “simple” appliances with the presentation of a new vacuum cleaner and a new robot.

    First of all we have the new JetBot 90 AI + vacuum cleaner, which will arrive in the middle of the year. This new vacuum cleaner will succeed identify and classify the various objects you will encounter while cleaning, so that you can determine the best route. In addition, it has a camera and is integrated with SmartThings, so it will also monitor the safety of your home.

    The new one was presented soon after Samsung Bot Care, which represents the latest innovation in the company's growing range of robots. This bot, always through Artificial Intelligence can recognize and respond to the various behaviors of people, behaving like a real assistant. It will help you learn schedules, commitments and will send you reminders to help you.


    It is currently still in development, but the Samsung Bot Handy will be able to recognize the various objects with relative weights and measures. All this to help you with your household chores, literally! He will be able to take objects, arrange rooms and even clear away after having lunch or dinner.

    But it doesn't stop there! Samsung has made it known during CES 2021 that soon theGalaxy Upcycling update, which will allow to give a new life cycle to old phones Galaxy that can be reused for other features such as baby monitors, video surveillance etc.

    Finally, the company confirmed its attention to the green world, just think of the new remote control made with solar cells, made with recycled plastic parts and rechargeable through sunlight.

    In short, the news presented by Samsung at its CES 2021 are really many and if you want to review them all or want to deepen some aspect or product we can only invite you to watch the event in the video below.

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