How to sell on Instagram in 2022: complete guide

How to sell on Instagram in 2022: complete guide

Index

Users can access it by clicking on the button “View shop” directly from the company profile, or from the posts that appear in the feed and in the explore section, characterized by the symbol of a shopping bag at the top right.

In this way your customers will have the opportunity to view the products, get more information by clicking on them and possibly buy them directly from the app.



For this reason we have created 6 simple steps to follow which we summarize below.


Let's see them one by one.

1. Create a company profile

Once you have verified that you meet all the required requirements, you can start creating your company profile.

If you have a personal profile you can quickly convert it to a business account through the following procedure: Settings-> Accounts -> Switch to a professional account. Otherwise create one from scratch.

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If you intend to open an ecommerce, then, using a platform like Soultricks, product catalog synchronization will be even easier.

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To do this, just go to Settings-> Accounts -> Connected accounts and follow the procedure to connect the two social networks.

Once done, you just have to wait for the account to be approved. Usually the platform takes a few days to give an outcome, in some cases it takes longer.

Troubleshooting

If this does not happen, however, there may have been a distraction. Before contacting support, check that you have followed all the steps correctly.




For further information: https://www.Soultricks.com/it/blog/come-vendere-sui-marketplace

We also said it at the beginning of this article: social networks have become vital for growing a business and it is for this reason that one cannot have a superficial or somehow "relaxed" approach, as if one were publishing for one's own personal profile.

Create impactful photographs, which affect the followers but which are also consistent with the product you are advertising and with your brand.

Try to publish images that are consistent with each other even in the colors, in order to have a homogeneous feed that identifies your style and recalls your logo.

Use natural photos, don't exaggerate the saturation that distracts from the product and returns a "fake" image.

For this reason, focus on the first 120 characters of your caption because to read the rest of the text the user will have to click on the More button and this doesn't always happen. That's why the first 120 characters are very important to intrigue and encourage you to continue reading.

Don't forget to include emojis, if they are consistent with your tone of voice, they are always appreciated and help attract attention.

The work done so far has the objective of being able to create a post that allows users to click on it, to have more information on the product of their interest and to reach the site by concluding the purchase.

That's what Seipersei chose to do in the post below.


Simply select the "product" sticker to insert the link. The app allows you to customize the sticker with colors and with the shopping bag symbol as you can see in the story below.


Furthermore, choosing keywords that are too broad will make you collide with millions of contents of the same type. Be more specific, therefore, to ensure a good share of your target: #holidays will undoubtedly have more posts (with which you will have to compete) than #holidays2020.


Influencers are a great opportunity to give your brand voice some prominence.

It is clear that for a newborn ecommerce it is not possible to afford an influencer who has millions of followers, but it is possible to turn to micro influencers who have a smaller but more loyal audience.

The important thing is that you contact an influencer who deals with your sector. You can try to contact him and send him your product for free to receive a review in return.

7. Increase sales with exclusive promotions

Don't just post static images and videos of your products. Be creative, invent new things, try to give your page some movement.

An idea could be to create an exclusive discount for your followers, a strategy to increase the number of followers who would continue to follow the page so as not to miss out on other discounts.

Obviously this type of promotion should be sponsored as much as possible on all channels.


Creating an ecommerce site is like opening a physical store, you have a level of customization that you won't be able to obtain "in someone else's house". Personalization ranges from design, which is what mainly catches the eyes of users, to the structure of the site which must be comfortable to manage and navigate.

Therefore, it is not only a question of greater practicality in managing sales and the catalog but also of a better user experience that should not be underestimated.


Let's clarify immediately: without a VAT number it is not possible to sell professionally.

If you love crafts and from time to time you enjoy making small pictures or flower arrangements, you can occasionally sell your work on the internet, using a marketplace for example.


But if your activity becomes continuous and regular, or if you create a website or use tools to advertise and sell your products, then your trade can no longer be considered occasional.

Regarding the well-known topic of the €5.000 limit per year, the rule of continuity always applies, regardless of whether you earn €3.000 or €6.000.

In a nutshell, even if your turnover is less than €5.000 per year, if you have a website or implement typical entrepreneurial conduct, the occasional nature of your business can be ruled out.

We also talked about it in the article on how to open an online store: you can't sell anything, nor what we like, but what people want. At least for the first time. If you don't have a trendy brand yet, it's better to play it safe and do a little research before embarking on adventures that may not turn out to be particularly positive.

So what kind of searches to do? The first thing is to look for your market niche, that is, that segment within a wider market. An example of a market niche could be the sale of vegan recipe books or exclusively organic beauty products.

The search for your niche can be done by any means:

But if all this were not enough, to learn more try to take a look at our articles:

  • What to sell online,
  • Start a do-it-yourself business
  • 12 things to sell on Soultricks.

At this point it's up to you: launch yourself into your project and then write in the comments how it's going.

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