How Pinterest works, the alternative to Instagram

If you are looking for an Instagram alternative, Pinterest it is undoubtedly the best on the market. It is a social network designed for sharing photos and videos whose name derives from the English verb "to pin", Which means to pin with a pin, and from the noun"interestWhich means interest.

Founded in 2010 by Ben Silbermann, Evan Sharp and Paul Sciarra, Pinterest experienced a remarkable record growth in 2012, and then slowed down over the past two years.

Its purpose is to give you the opportunity to tell with images what you like most and to get in touch with people who have the same tastes and interests by exchanging ideas and opinions.

How does Pinterest work?

The fundamental structure of Pinterest are the bulletin boards (boards in English). They function as public collectors of images grouped by themes, such as nature, fashion, animals and so on. Themes are created by users and often arise from what each person, starting from the vast world of the Web, decides to share with the contacts of Pinterest.

If you go to the Pinterest from your PC, you can sign up simply by entering your email, password, name and age. Alternatively, you can also download the app for smartphones and tablets, which is compatible with all iOS and Android mobile devices.


Pinterest integrates seamlessly with other social networks, such as Facebook and Twitter, giving you the ability to extend the sharing of Pin (the contents) to all your friends.

Through the red button "pin it”You can report in a few seconds any photo or video that catches your attention.

In the initial phase of the app, the richest sections were those dedicated to the food and fashion sectors, but over time the public bulletin boards have also grown, collecting images on travel and gardening. For this reason, regardless of your passions, on Pinterest you can find many images that may be useful to you.

Navigating through images can be interesting if you are looking for inspiration. You can find useful information about your next trip or about your next pair of shoes. You can take advantage of the guided search function and easily find the photos that interest you, including vintage images.

Like other social networks, Pinterest also allows you to send messages to other users to facilitate the possibility of chatting about Pin and maybe collaborate in common projects.

The most shared images on Pinterest are vertical, they don't show human faces, they are bright and colorful, they portray their subject in the foreground.

In addition to images, on Pinterest you can publish short captions and descriptions, but above all each Pin is linked to a website. When a user finds an image he is interested in, it is easy for him to want to learn more and consequently click on the indicated link. below the photo. In this way from the image in showcase we will move towards a specific container that could concern, for example, a company.

In addition, each user uses Pinterest to search for what they like most, therefore, they are unwittingly directed to the brands and products they love the most and are prone to show them to others.

Companies and professionals can use Pinterest to strengthen customer loyalty and propose new products or launch new businesses. Pinterest is a good showcase for anyone in a job where aesthetics matter a lot, such as cooking bloggers, designers, stylists, and so on.

In short, you just have to try Pinterest!

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