Actually, it's not new. Reels is TikTok's 'Insta' follower. It consists of vertically oriented reels that last up to 30 seconds. The addition has already been introduced in several countries a year ago, but it came to Russia only in June of this year.
Unlike Stories, it offers more comprehensive video editing and processing capabilities, and the videos themselves don't disappear 24 hours after posting.
Real advertising opportunities
A logical step was the advent of advertising media in the roles. It works on a similar principle to the "image plus text" target format. The videos are embedded in the card, in the corresponding feed and displayed to the user based on his interests, geographical location and other data.
What to expect from a new ad type?
Another reason to try a new advertising platform is that the competition is low and there is no competition in some niches. By the way, at the very beginning of the launch of this Add-on, it will not be necessary to invest much in advertising.
Why you should try Reels
How to make grooves popular
Systematic publication is a free tool to promote a BA. Daily useful information about your product or service increases the trust of your target audience.
Oddly enough, still popular are videos with dressing up and changing bows, unpacking, reviews, professional advice. But everything must be interesting, concise, fast and casual. Again, you can look at what's trending right now and create something similar, but with your own twist, with your own vision.
To make Reels popular, try to keep the momentum going throughout the video. This can be done by editing or effects. Create a "Clickbait" screensaver so that the user is curious. And I wanted to fit in. Make the grooves visible and understandable so that they are controlled. Be sure to share your reels on stories and feeds, because your subscribers are your most loyal audience.
Conclusion
But you have to make sure that users watch to the end. You can create intrigue or just make a cool, high-quality and beautiful video that you can't take your eyes off. As a final note, there is a secret about which videos are almost always watched to the end: “Before/After.
