How much is a blog or website worth?

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Lluis Enric Mayans
@lluisenricmayans
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How much is a blog worth? To understand the value of our blog o website first of all it is necessary to understand what it really is worth. There are several tools that can help us. That's why in this tutorial I want to show you the best tools to apply to understand if your blog is a money machine.

The site of CNN, for example, at the address What’s your business worth – really? provides various information and proposes a simple calculator that allows an estimate of the potential sale price of a site.



Preliminary information

Put your free online services they still manage to give us a rough indication on which to base ourselves for the final estimate, even if each service uses different calculation parameters and, unfortunately, in most cases it is never clearly explained how this estimate is calculated.

They typically analyze the number of links incoming received from other sites and to each of these assign a monetary value. In addition, some consider the presence of the site to be evaluated within the main directories, such as DMOZ, the ranking of Alexa, the PageRank of Google to other data from various sources on site traffic such as Quantcast.

It is clear that these services are not tools to be relied upon exclusively to establish a business plan or commercial strategy but tools to be used for:

  • get an idea of ​​what your site is worth        
  • compare the value of your site with that of competitors
  • measure trends over time
  • show your friends and colleagues how much your site is worth

How much is a blog worth?

Here are some free tools to use via the Web.

SiteValueCheck is a free web service that not only indicates the value of the site but shares detailed information on how each evaluation criterion is used.The data to estimate the value of the site are: Google PageRank, Alexa traffic ranking, links incoming, the average popularity of related websites, how long it has been in search engines and the loading time of web pages. Unfortunately, it is not possible to share and import the result to other sites.



ValueMyWeb the data to estimate the value of the site are: PageRank, Alexa Traffic Ranking, value and organization of keywords, presence in social media.

WebSiteValued the data to estimate the site are: Daily visitors, advertising revenue, sales revenue, active supporters.

MyWebSiteWorth the data to estimate the site are: PageRank, Alexa Traffic Ranking, unique visitors, total visitors.

SiteValueCalculator the data to estimate the site are: age of the domain, PageRank, Alexa Traffic Ranking, inclusion in DMOZ.

WebSiteOutlook the data to estimate the site are: net income, pages visited every day, daily revenue, advertising, domain age, PageRank, Alexa Traffic Ranking, inclusion in DMOZ, IP host, server location, Backling Yahoo! Ranking.


Cubestat the data to estimate the site are: Quantcast Traffic Ranking, Complete Traffic Ranking, PageRank, domain age, PageRank, Alexa Traffic Ranking, inclusion in DMOZ, IP host, server location, Backling Yahoo! Ranking.

Ninja Website Appraiser the data to estimate the site are: independent advertising, product placement, advertising text links, incoming media links of major search sites, PageRank, Alexa Traffic Ranking.


YourWebSiteValue the data to estimate the site are: incoming link, age of the domain, PageRank, Alexa Traffic Ranking.

WebSite Calculator the data to estimate the site are: incoming links, geographical location of the IP, PageRank, Alexa Traffic Ranking, pages visited every day, unique visitors daily.

How Much is Your Blog Worth the data to estimate the site are: Technorati Authority.

WebValuer the data to estimate the site are: Alexa Traffic Ranking, pages visited per day, incoming links and inclusion in DMOZ.

As you can see, the tools to evaluate a blog are many. All you have to do is try the one that best suits your needs.

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