➤ How many people use Instagram? More than 95 platform user statistics (2022) 🎮

Table of contents

How does this data translate in terms of proportions? Well, almost a quarter of active internet users around the world access the application EVERY month!

Let's find out the most surprising statistics of one of the most popular Android and iOS apps of the moment.

Social networks are typically classified and measured by the size of their monthly and daily active user base.

Key Stats:

The app conquered 100.000 users in one week!

Let's see how many of these monthly users access the photo and video sharing app on a daily basis.

Key Stats:

Today, more than 50% of monthly users interact with the app on a daily basis, thanks to some impactful user-focused features:

However, between September 2017 and June 2018, the company saw a huge increase 200 million new users.

From 2018 to 2019, the user growth rate returned to a more stable one 6,7%.

From September '14 to June '18: growth of 200 million users in 9 months.
From April '17 to September '17: growth of 100 million users in 6 months.
From December '16 to April '17: growth of 100 million users in 4 months.
From June '16 to December '16: growth of 100 million users in 6 months.
From September '15 to June '16: growth of 100 million users in 9 months.
From December '14 to September '15: growth of 100 million users in 9 months.
From March '14 to December '14: growth of 100 million users in 9 months.

Another interesting estimate that has been made concerns the diffusion of the platform in the United States:

*Growth data estimated by eMarketer

The countries with the highest number of active accounts accessing the photo sharing app are theIndia with 180 million users, followed by the United States with 170 million, the Brazil (110 million), theIndonesia (93 million) and the Russia (61 million).

The 4th most used social media in the world

Most popular social media by number of active users:

Source: Statista.

Next, let's take a look at the current demographics of the world's most popular social media platform.

Globally: 51,4% of women and 48,6% of men use the application.
United States: according to a study of US adults, 36% of men and 44% of women use the app.

Il 45% of people living in an urban area use the app.
Il 41% of people who live in a suburban area use the app.
Il 25% of people living in a rural area use the app.

33% of people with at least a high school diploma use the app.
37% of college educated people use the app.
43% of people with more than college education use the app.

35% of people making less than $29.999 use the app.
39% of people earning between $30.000 and $74.999 use the app.
42% of people making more than $75.000 use the app.

As you'll see below from the breakdown of users and followers, it's all about the 0,94% of the total platform population.

53,62% of users have fewer than 1.000 followers.
38,03% of users have a number of followers between 1.001 and 10.000.
6,2% of users have a number of followers between 10.001 and 50.000.
0,94% of users have 50.001 to 100.000 followers.
0,94% of users have 100.001 to 500.000 followers.
0,27% of users have 500.001 to over 10 million followers.

Key Stats:

Monday: from 10:00 to 15:00 (best time for engagement: 12:00).
Tuesday: from 10:00 to 16:00 (best time for engagement: 13:00*).
Friday: from 10:00 to 15:00 (best time for engagement: 11:00).
Thursday: from 10:00 to 15:00 (best time for engagement: 11:00).
Friday: from 10:00 to 14:00 (best time for engagement: 11:00).
Saturday: 10:00 - 12:00 (best time for engagement: 10:00).
Sunday: from 9:00 to 15:00 (best time for engagement: 10:00).

*An extraordinary peak of engagement outside the standard peak hours.

And what about time zones?

If you have followers scattered across different countries or the east/west coast of the US, this can make a difference to your engagement.

Go to your profile page and click on the menu icon at the top right.
Click on "Get Insights".
Click on the tab "Public".
Then, scroll down to the section "Cities and Towns".

By checking this data, you can understand which time zones most of your users are in and then plan your posts based on the times of greatest engagement indicated above!