Over the past 28 months, Epic Games Store has initiated initiatives to attract developers with exclusive contracts. This initiative should also continue in the coming months.
Epic also revealed that it has vastly increased its user base over the course of 2020, but revenue has remained steadily unchanged. As reported by PC Gamer, much of the company's money was invested in securing exclusivity deals in 2020. Investments reach an amount of approximately 444 million dollars.
According to the report, Epic he spent well 444 million dollars in "minimum warranties" for games exclusively on EGS. Put simply, the minimum guarantee provides cash bonuses, independent of sales, for developers who distribute exclusively on the store of Epic. Also according to PC Gamer, epic Games would have spent 10,45 million only for the exclusive of Control.
The founder and CEO of epic Games, Tim Sweeney, he doesn't seem worried about these investments. In a tweet in response to an IGN article highlighting the loss of 330 million by Epic, Sweeney replied:
"Exactly! And it has proven to be an investment that has allowed it to reach many players with exceptional titles, as well as being good for the business! "
The CEO then shared a graphic that outlines the over 160 million users who arrived on theEpic Store. Likewise, Sweeney pointed out that those players spent around 700 million on the platform.
It seems that for Epic short-term losses are offset by building a loyal and solid user base and providing players with a viable alternative to Steam also on PC.
The release of free games is the only area where theEpic Games Store achieved massive growth in 2020. But the company will have to diversify its tactics starting in 2021 if it is to compete with Steam.
